LANG3033 is open to students
who have successfully completed LANG2001 (French Language II.1). Alternatively,
applicants will be required to provide evidence that they have attained
elsewhere a standard at least comparable to a pass in the prerequisite
Students may not enrol in LANG3033
without enrolling in LANG3001
This course is taught in the second semester
only and consists of two hours of lectures weekly plus additional tutorials.
The weighting of LANG3033 is 3 credits.
The aim of this course is to contextualize the study
of French within the broader perspective of the media (press and mass-journalism,
the internet, TV commercials and the advertising industry). Another
important aim is examine how media in their various forms reflect and
influence French contemporary society. The medium of discussion will
be mainly French, and the supporting material (course notes, press articles,
films, iconography) will be in French or, where appropriate, provided
French media (i.e. newspapers, magazines, radio,
television, advertising industry etc.) offer an interesting array of
material to study insofar as they provide numerous indications on current
trends and type of issues that contemporary France is confronted with.
The discussion will start with an
inventory of what is today available in France under the form of presse écrite (written press), as opposed to radio and television.
It will be examined how this press targets the public, using various
areas of specialization (e.g. political affiliation, social and current
affairs, women issues, family and domestic sphere etc.), and selling
strategies (e.g. front-cover pages, pictures, catchy phrases and puns
In a second phase, we shall look
into the advertising industry, yet another powerful media conveying
information as well as messages of various nature. France is a country
that regards advertising as a full-fledged art form and where professionals
in this field are hailed as creators. While studying closely a range
of selected material, we will aim at disclosing the mechanisms and rhetorical
devices at work in the process of construction of images, mainly
inspired by prevalent social mythologies and stereotyped representations.
The discussion will make extensive
use of updated material under various forms, such as pictures, posters,
advertisements, videos, TV footages, press samples etc.
This course is based on 100% continuous assessment. Coursework
will consist in class tests (40%) and other assignments, such as essays
and presentations (60%).